• Concept, create and edit engaging content for audiences and channels across paid, organic, social, and direct sources.
• Plan, develop, and execute national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables
• Communicate with industry professionals and influencers via social media to create a strong network
• Monitor SEO and user engagement and suggest content optimization
• Brainstorm new and creative growth strategies
• Analyze digital data to draw key recommendations around website optimization
• Develop new ideas to continually improve our internal and external communications and shared understanding of H&R’s vision, mission and strategy
• Develop strong understanding of our target audiences, including what types of content they want to consume and how they want to consume it
• Ensure that high-quality content, standards and best practices are maintained across platforms
• Maintain content and content libraries and facilitate content collaboration, content updates, and content organization

REQUIREMENTS/SKILLS

• Undergraduate degree candidate in marketing or a related field
• Proven working knowledge of digital marketing
• Demonstrable understanding of SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Digitally-savvy: understands changing social landscape; identifies new communications channels to engage and inform
• Understanding of website analytics tools (e.g., Google Analytics)
• Basic graphic design skills required (Photoshop and Illustrator); video editing skills a plus (Adobe Premiere)
• Strong analytical skills and data-driven thinking
• Up-to-date understanding of the latest trends and best practices in online marketing and measurement
• Excellent written and verbal communication skills
• Proven ability to work on multiple projects with competing demands to meet deadlines
• Ability to effectively work both independently and as part of a team
• Aptitude to learn H&R's product line and capabilities
• Capacity to exercise good judgment while making decisions in accordance with established rules, policies and procedures
• Ability to take direction as necessary

QUALIFICATIONS

• Legally eligible to work in the United States
• Availability to work 40 hours between business hours, 8 AM -4:30 PM EST

EDUCATION REQUIREMENTS

• Associate’s or bachelor’s degree in marketing or related field